Niki Sahni鈥檚 Courage agency is leveraging authenticity to achieve growth
Just one year ago, Niki Sahni (BCom鈥�06) launched an independent adverting agency, and already it has brought on big name clients like KFC, Diageo, Scotiabank, and Nestl茅. Sahni credits authenticity as a factor in the rapid rise of the agency, called . 鈥淔rom the jump, we鈥檝e talked about pitching business as ourselves, in a style that works for us,鈥� says Sahni. 鈥淲e evaluate whether a client is a good fit culturally, and whether it is a type of work we want to do, in the collaborative way that we like to work.鈥� And, of course, there is a financial component to choosing which clients to work with. 鈥淎t the end of the day, we run a business, and being profitable allows us to treat our people well, to work with pro bono clients that we believe in, and to reinvest in what we do.