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With inflation pinching household budgets, the Government of Canada has introduced a temporary two-month GST holiday on select goods and services.. While restaurant meals are included, diners are unlikely to notice much of a difference, says Yu Ma, Associate Professor of Marketing at ۲ݮƵ Desautels. On a $20 restaurant tab, the 5% GST amounts to only one dollar. "I don't know how many people will notice the change in their final bills," Ma told CTV News.

Classified as: Yu Ma
Published on: 11 Dec 2024

Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. “Food price inflation has hit both grocery stores and restaurants, but it’s more noticeable in restaurants,” AssociateProfessor Yu Ma tells CTV News. “There is the cost of food, but also labour, taxes, and tips.

Classified as: Yu Ma, Marketing
Published on: 22 Oct 2024

Across programs and subject areas, the ۲ݮƵ Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:

Research

Classified as: Sen Chai, Lisa Cohen, David Schumacher, Daniel Andrei, Yu Ma, Emmanuelle Vaast, Mehmet Gumus, Saku Mantere, Liette Lapointe, Rim Hariss, Jared Lee, Jingjing Zhang, Thomas Rivera, Javad Nasiry, Lindsay Holmgren, Niels Billou, Rob Glew, Anthony Masi, Morty Yalovsky, Benjamin Croitoru
Published on: 24 May 2024

Yu Ma

Authors:Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito

Publication:Journal of Marketing
Articles in advance — published online: August 8, 2023

Abstract:

Classified as: desautels research, Marketing (T), Yu Ma
Category:
Published on: 19 Mar 2024

Yu Ma, Associate Professor at the ۲ݮƵ Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients.

Classified as: Yu Ma, Marketing (T)
Published on: 25 Jul 2023

Discount department store Zellers hopes to make a comeback next year, a decade after the Canadian chain shuttered most of its locations. Hudson's Bay Co. says Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson's Bay department stores across the country in early 2023. The company says the relaunched Zellers will offer "a digital-first shopping journey that taps into the nostalgia of the brand." ()

Classified as: ۲ݮƵ experts, Zellers, Yu Ma, Desautels Faculty of Management, Bensadoun School of Retail Management, retail industry, Hudson's Bay, retail sector
Category:
Published on: 18 Aug 2022

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada. Here, he shared his insights on how COVID-19 has transformed the grocery shopping environment and what retailers can do to mitigate shopping anxiety and provide a positive shopping experience for consumers.

Classified as: covid-19, Marketing (T), Master of Management in Retailing (MMR), Bensadoun School of Retail Management, Yu Ma
Published on: 2 Nov 2021

A smart city—supported by digital solutions to enhance food access and mobility—is a healthy city. That’s the thinking behind the Implementing Smart Cities Interventions to Build Healthy Cities (SMART) Training Platform co-led by ۲ݮƵ, the University of Guelph and the University of Manitoba. Today, the Honourable Patty Hajdu, Minister of Health, and the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, announced an investment of $4.95 million over six years for SMART.

Classified as: smart city, food access, mobility, health, urban centres, cities, Laurette Dube, Ernan Haruvy, Yu Ma, Wei Qi, sara ahmed, Alayne Mary Adams, Raja Sengupta
Published on: 5 Jul 2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh

Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162

Abstract:

Classified as: Yu Ma, Marketing
Category:
Published on: 16 Jun 2021

In episode 3 ofTheNew Normal’ hosted byDave Kaufman,ProfessorYu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthier choices at the store.

Classified as: covid-19, delve, Thought Leadership, Bensadoun School of Retail Management, Yu Ma
Published on: 21 May 2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.

Classified as: Yu Ma, Marketing, Master of Management in Retailing (MMR), Bensadoun School of Retail Management
Published on: 18 Mar 2021

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.

Classified as: Bensadoun School of Retail Management, Master of Management in Retailing (MMR), Yu Ma, Marketing
Published on: 11 Dec 2020

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new ۲ݮƵ-Bensadoun Master of Management in Retailing will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.

Classified as: Master of Management in Retailing (MMR), Anwar White, Bensadoun School of Retail Management, Yu Ma
Published on: 13 Nov 2020

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at ۲ݮƵ University.

Yu Ma, Academic Director, and Anwar White, Program Director, discuss the MMR program ahead of its launch in fall 2021.

Learn more

Classified as: Master of Management in Retailing (MMR), Yu Ma, Anwar White
Published on: 14 Oct 2020

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.

This article is brought to you by Delve, the official thought leadership publication of ۲ݮƵ University's Desautels Faculty of Management.

Classified as: delve, Thought Leadership, Yu Ma, Marketing, retail
Published on: 29 Oct 2019

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