ÎÛÎÛ²ÝÝ®ÊÓƵ Desautels Faculty of Management - Ashesh Mukherjee's Recent Research /desautels/channels_item/182 en The Internet Trap: Five Costs of Living Online /desautels/node/68037 <p><strong>Book: </strong><em>The Internet Trap: Five Costs of Living Online</em></p> <p><strong>Author:</strong> <strong><a href="/desautels/ashesh-mukherjee">Ashesh Mukherjee</a></strong></p> <p><strong>Publisher: </strong><em>University of Toronto Press</em>, Rotman -UTP Publishing, Forthcoming in March 2018</p> Wed, 01 Nov 2017 18:06:25 +0000 ÎÛÎÛ²ÝÝ®ÊÓƵ University Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research /desautels/node/65798 <p>Professor <strong>Ashesh</strong> <strong>Mukherjee</strong> has been appointed  member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The <a href="http://www.tandfonline.com/loi/ujoa20#.VuMb3_krLIV" target="_blank">Journal of Advertising</a> (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The <a href="http://www.journals.elsevier.com/journal-of-business-research/" target="_blank">Journal of Business Research</a> applies theory developed</p> Fri, 11 Mar 2016 19:28:52 +0000 ÎÛÎÛ²ÝÝ®ÊÓƵ University Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity /desautels/node/65797 <p>Authors:<strong> Mukherjee, A.</strong> &amp; <strong>Lee, S. Y.</strong></p> <p>Publication: Journal of Advertising </p> <p>Abstract:</p> Fri, 11 Mar 2016 19:06:40 +0000 ÎÛÎÛ²ÝÝ®ÊÓƵ University