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Vass Bednar and Denise Hearn on competition policy

The 2024 ۲ݮƵ Max Bell Lectures took monopoly conversations to Vancouver, Montréal, and Toronto.

In Canada, a handful of powerful companies hold sway over a surprisingly wide range of industries, from grocery stores to telecoms and even niche markets like funeral services and movie theaters. The 2024 ۲ݮƵ Max Bell Lecturers, Vass Bednar and Denise Hearn, are sounding the alarm that this monopolistic grip is strangling true competition, stifling innovation, and driving up prices for Canadian consumers. Drawn from their book The Big Fix: How Companies Capture Markets and Harm Canadians, their recent lecture series, they dissect the hidden dynamics of Canada’s competition problem and propose steps toward a fairer, more democratic market. 

The Grocery Game: How Big Brands Create an Illusion of Choice 

, Vass Bednar explains to the audience that there is "not as much competition as you think in grocery,” Bednar explains how major grocery players manipulate the market to look more competitive than it actually is. Many grocery chains display a variety of brand labels and price points, creating an illusion of choice that obscures reality—most of these options are owned by the same few corporate giants. This facade of choice allows grocery corporations to quietly dominate the market, limiting true competition and keeping prices higher for Canadian families. 

Monopoly Tactics: The Power Playbook 

Bednar calls out these companies for being the “M word,” showing how monopolies use tactics similar to Big Tech giants to build and protect their power. They acquire competitors, consolidate control, and establish themselves as "gatekeepers" to essential services, making it difficult for new players to enter the market. This stranglehold not only limits consumer options but also sets troubling norms as powerful corporations dictate market rules behind closed doors. 

Canada’s Soft Touch: A Regulatory Weakness 

While other nations are ramping up their antitrust laws, Canada remains hesitant. In “Canada is Very Demure and Mindful,” Bednar argues that the country lacks both the regulatory muscle and political will to take on these corporate giants. According to Denise Hearn, this softness means that, across industries, it's "better to buy than to compete." This preference for acquisition over true competition is particularly damaging in sectors like pharmaceuticals, where large firms swallow smaller ones to eliminate rivals, limit consumer choices, and keep drug prices high. 

Turning the Tide: Toward Democratic Market Regulation 

Hearn stresses that reining in monopolies should not be a partisan issue, but rather a matter of public good. In her segment, "Now Regulators Have the Tools to Take on Corporate Power," she explains that countries worldwide are beginning to equip regulators with the tools necessary to challenge monopolistic practices. Canada, she suggests, needs to adopt similar measures if it wants to build an economy that serves its citizens rather than corporate gatekeepers. 

Why This Matters: Building a Fairer Market 

Without serious reforms, Canada risks an economy where a few private companies act as de facto regulators, dictating everything from prices to market accessibility. Bednar and Hearn urge the Canadian government to implement robust competition policies that can break up monopolies, encourage innovation, and return power to the public. As Hearn puts it, we must look beyond short-term gains and envision markets that are vibrant, equitable, and truly democratic. 

By calling out monopolistic practices and advocating for stronger policies, Bednar and Hearn hope to open Canadians' eyes to the urgent need for change. Without intervention, the illusion of choice will persist, and Canadians will continue to pay the price. 


This synopsis is drawn from the 2024 ۲ݮƵ Max Bell Lectures. To dive deeper into the topic and explore the full discussion, and join the conversation! 

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