The student-led 2021 ÎÛÎÛ²ÝÝ®ÊÓƵ World Restart a Heart (WRAH) Bicentennial Campaign was a resounding success that reached over a million individuals in the community to increase awareness of bystander cardiopulmonary resuscitation (CPR) through an engaging series of virtual and in-person events and a compelling social media campaign. Here are some of the highlights.
- Over 200 visitors safely practiced hands-on bystander CPR on simulated manikins at educational booths set up at the Jewish General Hospital (JGH) and on the ÎÛÎÛ²ÝÝ®ÊÓƵ campus, with hundreds more stopping by to learn more about CPR and automatic external defibrillators (AEDs).
- Members of the WRAH student committee visited 14 large classrooms, both virtually and in person, to educate ÎÛÎÛ²ÝÝ®ÊÓƵ students on the importance of bystander CPR to over 3,000 students.
- Four virtual events featuring astronauts, Olympians, cardiac arrest survivors and health care professionals were viewed by over 1,400 attendees and are available to view here.
- An engaging series of 170 original posts, stories, quizzes and videos were shared on the WRAH Facebook, Instagram and Twitter accounts to reach over 100,000 unique viewers.
- Since launching last fall, 425 individuals have completed the free 20-minute online .
- The WRAH campaign was shared with members of the ÎÛÎÛ²ÝÝ®ÊÓƵ community and featured on major news outlets to reach over a million viewers. Watch the media coverage on CTV News, CBC Daybreak, and The Andrew Carter Morning Show here.
Congratulations to the WRAH team for organizing an outstanding initiative!