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Overview
Public Relations : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Hirst, Elizabeth Jane (Fall) Hirst, Elizabeth Jane; Romanado, Sherry (Winter) Hirst, Elizabeth Jane; Walsh, Brendan (Summer)
Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.