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MRKT 658 Marketing Research (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : The basic problems of searching for additional information for better marketing decisions. Designed from the marketing manager's point of view. Placed in a cost-benefit perspective. All steps of the research process (problem definition, data collection methods, sample design, etc.) are covered.

Terms: Fall 2011

Instructors: Mishra, Saurabh (Fall)

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