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MRKT 706 Automatic Consumer Behaviour (3 credits)

Note: This is the 2012–2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Automatic psychological processes underlying consumer judgements and decisions.

Terms: This course is not scheduled for the 2012-2013 academic year.

Instructors: There are no professors associated with this course for the 2012-2013 academic year.

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