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Vue d'ensemble
Marketing : The process of marketing research is fundamental to the marketing manager's ability to obtain useful information upon which to base marketing decisions. The course develops a practical understanding of that process from a cost-benefit perspective. The acquisition of skills in all phases of the research process, including problem definition, data collection methods and sample design among others, is a major focus of the course.
Trimestres : Automne 2012
Charg茅s de cours : Letovsky, Steven (Fall)