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CMRK 200 Fundamentals of Marketing (3 credits)

Note: This is the 2013–2014 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Fall 2013, Winter 2014, Summer 2014

Instructors: Royce, Charles (Fall) Nobel, Ralph (Winter) Delorme, Bruno (Summer)

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