Note: This is the 2014–2015 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
Overview
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Terms: Fall 2014, Winter 2015
Instructors: Dracopoulos, George; Mandelos, Billy (Fall) Papatheodorakos, Nick; Dracopoulos, George (Winter)
Prerequisite: MGCR 352