Overview
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Terms: Fall 2015, Winter 2016
Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)