Vue d'ensemble
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Trimestres : Automne 2015
Charg茅s de cours : Moscovitz, David Lewis (Fall)
Prerequisite: MGCR 352