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MRKT 654 Marketing Communications (3 unités)

Offert par : Gestion (Gestion)

Administré par Études supérieures et recherch

Vue d'ensemble

Marketing : The design and implementation of advertising and promotions. Draws on theories of persuasion to develop a managerially oriented decision making framework. Links the framework to decisions pertaining to creative strategy, media planning, consumer promotions and trade promotions.

Trimestres : Automne 2015

Chargés de cours : Duerksen, Ronald (Fall)

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