Note: This is the 2017–2018 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
The Graduate Certificate in Marketing has been developed for students who wish to upgrade their existing knowledge and skills in the field.
The program is designed to provide students with the opportunity to develop a solid understanding of the theoretical foundations and practices of marketing at the graduate level.
Required Courses (12 credits)
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CMR2 548 Processes of Marketing Research (3 credits)
Overview
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Terms: Fall 2017, Winter 2018
Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 556 Buyer Behaviour (3 credits)
Overview
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Winter 2018
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 564 Marketing Communications: A Strategic Approach (3 credits)
Overview
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Terms: Winter 2018
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 566 Global Marketing Management (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Winter 2018, Summer 2018
Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)
Complementary Course (3 credits)
3 credits from:
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CCLW 511 Law 1 (3 credits)
Overview
Law (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Terms: Fall 2017, Winter 2018, Summer 2018
Instructors: Sepinwall, Bernard (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools and Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2017, Winter 2018, Summer 2018
Instructors: Chasse, Andrew (Fall) Farha, Shadi (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CMIS 541 Information Systems for Managers (3 credits)
Overview
Management Information Systems : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
Terms: Summer 2018
Instructors: Motaghi, Hamed (Summer)
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CMR2 543 Marketing of Services (3 credits)
Overview
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: Winter 2018
Instructors: Letovsky, Steven (Winter)
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CMR2 590 Topics in Marketing (3 credits)
Overview
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Terms: This course is not scheduled for the 2017-2018 academic year.
Instructors: There are no professors associated with this course for the 2017-2018 academic year.
Note: Content will vary from year to year.
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CPL2 552 Strategic Management (3 credits)
Overview
Policy : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Terms: Fall 2017, Winter 2018
Instructors: Keen Henon, Christian (Fall) Hollingworth, Mark (Winter)
Prerequisite: Advanced student
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CPL2 553 Small Business Management (3 credits)
Overview
Policy : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Terms: This course is not scheduled for the 2017-2018 academic year.
Instructors: There are no professors associated with this course for the 2017-2018 academic year.
Or any other 500- or 600-level course offered and approved by Career and Professional Development.
School of Continuing Studies—2017-2018 (last updated Jun. 15, 2017) (disclaimer)
