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Vue d'ensemble
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Automne 2018, Hiver 2019
Instructors: Jo, Myung-Soo (Fall) Sarigollu, Emine (Winter)
