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CPRL 520 Applied Public Relations Communication (3 unités)

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Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.

Terms: Automne 2019, Hiver 2020

Instructors: Callaway, Yvonne (Fall) Callaway, Yvonne (Winter)

  • Corequisite: CPRL 510

  • Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.

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