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MGCR 352 Principles of Marketing (3 credits)

Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2020, Winter 2021, Summer 2021

Instructors: Etemad, Hamid; White, Anwar; Dor茅, Bruce; Soroka, Robert (Fall) Han, DaHee; Lu, Yi; Sarigollu, Emine; Soroka, Robert (Winter) Roy, Arani (Summer)

  • Restrictions: Open to U1, U2, U3 students.

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