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CMR2 643 Marketing of Services (3 unit茅s)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (脡cole d'茅ducation permanente)

Vue d'ensemble

Marketing : Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and loyalty. Focus is on service marketing in the private and public sectors.

Terms: Automne 2023

Instructors: Letovsky, Steven (Fall)

  • Not open to students who have taken CMR2 543.

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