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The pandemic forced brick and mortar retailers like ALDO to reimagine what a physical retail space can be: CEO David Bensadoun
Published: 11 May 2022
The pandemic hit brick and mortar retailers hard. Lockdowns pushed consumers toward e-commerce websites. ALDO was forced to close more than 250 stores, but it rapidly pivoted its business model to accommodate ÎÛÎÛ²ÝÝ®ÊÓƵ retail trends, says ALDO CEO David Bensadoun, who spoke to undergraduate and graduate students from Professor Marie Josée Lamothe's classes at the Bensadoun School of Retail Management.
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