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Overview

INTG : Essentials of management using an integrated approach. Four modules (managing customer relationships, managing processes, managing digital innovation and managing the enterprise) cover fundamentals of marketing, strategy, operations and information systems; and illustrate how this knowledge is harnessed in an organization to create value for customers and other stakeholders. Emphasizes an integrated approach to management, highlighting how organizations function as a whole and the importance of being able to work across functional and organizational boundaries.

Terms: Winter 2016

Instructors: Mantere, Saku (Winter)

• Prerequisite(s): A university level statistics course.

• Restriction(s): Not open to Desautels students or students who have taken MGCR 331, MGCR 352, MGCR 423 or MGCR 472.

• Restriction(s): Open to U2, U3 students.

• It is suggested that students take INTG 201 prior to INTG 202, but is not required.