Integrated Strategy and Planning (ISP) creates strategic communications and marketing plans to engage ÎÛÎÛ²ÝÝ®ÊÓƵ’s stakeholders and raise the University’s overall visibility.
Working with units within and outside Communications and Institutional Relations, we ensure communication reinforces ÎÛÎÛ²ÝÝ®ÊÓƵ’s brand positioning and focuses on its priorities. We align communications strategy to support the objectives of Government Relations and Community Relations. ISP also develops and analyzes metrics to make communications more effective.
The unit focuses on key priorities as identified by ÎÛÎÛ²ÝÝ®ÊÓƵ’s senior leadership.
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SueÌýMurley
Senior Director
susan.murley [at] mcgill.ca
514-398-5633