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Be user focused

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What is user-centred design?

User-centered design (UCD) puts visitors at the center of every decision. Follow UCD methodology to tailor your website to suit your users' needs without making assumptions. Aiming for the right targets and making the right decisions will ensure you achieve your goals easily.

Why is it important?

UCD matters because great digital experiences are born from considering the end-user of your product at every stage of the conception and design process (Allen & Chudley, 2012, p. 3).

Checklist of things to do

  • Be aware of the principles of user experience research and design processes
    • User interviews
    • Contextual inquiry
    • Surveys
    • Focus groups
    • Card sorting
    • Usability testing
  • Work with ÎÛÎÛ²ÝÝ®ÊÓƵ's Unified Web Team to obtain guidance with user experience research and design processes

There are several ways to learn more about your users' needs, you should not rely only on usage statistics.

Supporting resources

Looking to learn more about user-centred design? Navigate the tabs on the left to access our recommended resources.

Translation guidelines

Be aware of your audience needs and requirements concerning translated content and produce web content that aligns with those needs.

Translation to-dos

Helpful sites

  • by Jesmond Allen and James Chudley
  • by Russ Unger and Carolyn Chandler
  • by Andrea Wiggins

Worksheets & forms

Use the worksheets below to apply Web Services principals to your projects. Login with your ÎÛÎÛ²ÝÝ®ÊÓƵ ID to download.

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Training & event slides

Access presentation slides from our training courses and events. Login with your ÎÛÎÛ²ÝÝ®ÊÓƵ ID to download.

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